How to Create a Beauty Brand Like LOOPS

In just 3.5 years, LOOPS Beauty has skyrocketed to become a standout in the beauty industry, amassing over 562,000 Instagram followers and securing coveted retail spots in 1,500 Target stores nationwide. This rapid ascent offers invaluable insights for anyone looking to create a successful beauty brand. Let's explore how LOOPS Beauty built its brand and how you can apply these strategies to your own business.

1. Identify Your Target Audience

LOOPS Beauty began by thoroughly understanding their target audience: young students and early-career women seeking convenient skincare solutions. They recognized that these busy individuals desired a "glow up" that fit into their hectic schedules. This deep understanding allowed LOOPS to craft products that perfectly met their audience's needs while laying the foundation for a strong brand identity.

2. Develop A Clear Mission

Once LOOPS had a clear understanding of their audience, they developed the mission statement to, “Masks for life's moments". Their mission is to create beauty masks that stay put and deliver results, catering to the on-the-go lifestyles of their customers.

3. Create a Unique Visual Identity

LOOPS Beauty understood the importance of a strong visual identity for brand recognition. They used vibrant colors and playful fonts to appeal to their young, female audience. This distinctive visual approach helped set them apart in the crowded beauty market and contributed to their impressive social media following.

4. Establish Your Brand Voice

With their visual identity in place, LOOPS focused on their brand voice. They adopted a playful and empowering tone, incorporating emojis and upbeat language into their messaging. This approach created a friendly and engaging brand personality that appealed to their audience.

5. Build Your Audience

LOOPS leveraged customer-generated content to build a relatable and engaging brand presence. They showcased real customers using their products and actively engaged with their community through comments and interactions.

In addition, they strategically partnered with celebrities as creative directors, including actress Camila Mendes, star of Riverdale. These partnerships provided authentic endorsements and integrated the celebrities into the brand's development, enhancing its appeal and credibility.

6. Stay Consistent

LOOPS Beauty maintained a cohesive brand presence across all platforms, including Instagram, TikTok, and their website. This consistency reinforced their brand identity and built trust with their audience, contributing to their rapid growth and success.

Marketing Your Brand

By implementing these branding strategies, LOOPS Beauty has positioned itself as one of the best beauty brands in the market. Their approach offers valuable lessons for aspiring entrepreneurs. Their success story demonstrates the power of understanding your audience, creating innovative products, engaging with your audience, and maintaining consistent messaging across all platforms. With these elements in place, you too can create a standout beauty brand that resonates with your target market and achieves lasting success in the competitive beauty industry.

Once the brand is set, Stella can help brands like LOOPS with effective marketing. Simply connect your marketing channels to Stella to get deep insights into the target audience, receive daily content ideas, follower and comment reccommendations, and through it all enjoy a consistent brand presence that's automated across all platforms.

If you're ready to take your marketing to the next level, sign up today to get started.